A Guide To SEO Services: What They Are And How SEO Company Offer Services?

 October 24, 2021     Crest Prospect

A Guide To SEO Services: What They Are And How SEO Company Offer Services?

Grow your Business with Search Engine Optimization Services!

Every day Google processes out approximately 3.5 billion searches. More than 93% of online involvements begin with top search engines like Google. Around 47% of people select the first three results that appear in the search engine.

At present, almost 55% of businesses are investing in professional SEO services. If you are a business owner and wish to see your website on the first page of the Google search engine, you should consider utilizing our SEO services.

What are SEO services?

The term SEO stands for Search Engine Optimization. SEO is a type of marketing that helps online content rank higher in search engine results pages (SERPs). This has a direct impact on the number of visitors to your website, which can be very beneficial if you are looking to generate more revenue from your site.

In this article, we will discuss what SEO services are and how they can help increase traffic to your site.

SEO is the practice of improving the quality and quantity of website traffic through organic results. Some of the important parts that go into SEO are as follows:

  • Organic results: When your website appears organically in the SERP without paying anything for ads, it is referred to as organic results.
  • Quantity of traffic: The quantity of traffic will be better when the right people click your website.
  • Quality of traffic: If a person clicks your page and does not find the product he/she wants to buy, it is not quality traffic. It is important to attract potential customers who are seriously looking to get your services or products.

What are the SEO services provided by the SEO company?

A good SEO company includes the following services throughout its contract.

  • SEO Audit
  • SEO Competitor Analysis
  • Technical SEO
  • On-page SEO
  • Off-page SEO
  • Voice SEO
  • Local SEO
  • Monthly Reports
  • Continuous Optimization

SEO Audit:

Being the first and major step of SEO, it helps in finding out how the web page works in the search engines. SEO auditing is performed to find the factors that influence organic search. It aids in determining the following factors:

  • Content opportunities and gaps
  • User experience problems
  • Competitive market page understandings
  • Possible off-page SEO problems
  • On-page SEO issues
  • Technical SEO problems
  • Website structure problems

SEO Competitor Analysis:

It is an effective strategy that aids in getting more traffic and rank higher in SERP. By performing SEO competitor analysis, you can gather the following information.

  • Keywords you have to target
  • Strategies to win your competitors
  • Topics you have to focus on and cover in the articles
  • Actual SEO competitors

SEO competitor analysis consists of processes such as researching content, keywords, links, etc. When you target keywords that your competitors are using, you do not have to waste time in keyword research. Thus, you can gain business and remain a tough competitor in the industry.

Custom Approach:

SEO custom approach involves steps like planning, researching, shortlisting, and executing to rank in the first position. It will be personalized as per your business. It is not the same for all businesses, and this approach helps in getting more orders, calls, and customers to your business.

Our SEO custom approach consists of the following steps:

  • Establishing topics
  • Determining long-tail keywords based upon the topic
  • Create individual pages for all the topics
  • Establish a blog
  • Publish a blog every week to create a genuine page authority
  • Plan and develop an appropriate link building strategy
  • Check the entire media before sharing it on the website
  • Once published, measured and evaluate the success of the contents (infographics, blogs, and videos)

Technical SEO:

It involves analyzing the technical factors of a website that influence its rankings. Some of the factors we focus on are:

  • HTTPS or HTTP:

    Your website is safe if it is HTTPS. It is important to have a safe site though there are no online payments involved. Google offers first preference to secure a website on the result page. HTTPS denotes that the website is safeguarded with Secured Socket Layer (SSL) certificate.
  • Mobile responsiveness:

    The website’s layout should support all types of devices that are utilized to see the website. The on-page content should be limited in size to make the page viewable. When the website is responsive, the users can enjoy a better experience.
  • Website speed:

    Fast websites offer a superior user experience to visitors. Also, Google indexes fast-loading websites on top to deliver a better experience to the users. The page should load in less than 2.5 seconds.
  • Analytics setup:

    If analytics tracking is not set up, we will initiate as it aids in tracking where the sales and leads are arriving from.
  • Code efficiency:

    Inefficient code slows down the load time of a website and weakens the contents on the website. Google understands the page meaning when the code is less. It aids in improving rankings.
  • Structured data:

    Including structured data markup assists Google in understanding your website content. It also aids in generating improved results in SERP.
  • Internal linking:

    Including links between pages is an excellent method to assist search engine crawlers in understanding and find your pages. Ensure that the page you wish to index on search engines consists of internal links.
  • URL structure:

    It is recommended to utilize the URLs to make sure users and crawlers understand each page. It also aids in organizing the site content.
  • Sitemaps:

    HTML sitemaps assist users and crawlers in navigating your site. XML sitemap assists search engines in determining the important website pages.
  • Robots.txt files:

    It informs web crawlers about your site. As part of SEO services, the expert would develop the files and make sure it is established correctly for the search engines to crawl and index the website.

On-page SEO:

It involves optimizing visible page elements like themes and keywords you want the website to rank for. On-page SEO services include activities like:

  • Utilizing bullet points list or paragraphs, italicizing or bolding individual words or text elements, and adding headings tags in the website contents.
  • Rewriting or removing duplicate content.
  • Developing fresh landing pages to attract visitors.
  • Insert keywords in the meta-titles and meta-descriptions to assist Google in ranking the pages.
  • Change colors and add images to convert visitors to customers.

Off-page SEO:

It includes several optimization methods that happen outside your website. Some of the techniques, such as disavowing links, getting social media shares, and link building, help in improving the website ranking on the search engine result page. Here are the strategies we implement as part of Off-page SEO.

  • Video submission
  • Image submission
  • Blog directory submission
  • Article submission
  • Question and answer
  • Forum submission
  • Creating shareable content
  • Contribute guest post blogs
  • Influencer outreach
  • Utilize Google My Business
  • Web 2.0 submission
  • Infographic submission
  • Social bookmarking sites
  • Document sharing

Voice Search SEO:

One of the most demanding concepts in the present scenario is voice search. It has been popular since smartphones were built up with smart voice assistants and smart speakers worldwide. We take steps to optimize your business website in all possible ways for voice search.

Local SEO:

It is the method of attracting local customers by improving the online presence in local searches. For example, people may use Yelp, Bing, Google, etc., to locate service providers locally. However, more than 87% of people use Google to find local service providers. As part of Local SEO services, the SEO expert takes steps to make your website or business information visible when a potential customer in your area looks out for your service. Some of the ways employed to make local SEO successful are as follows:

  • Launch Google My Business profile
  • Focus local keywords
  • Develop contents according to local events, news, and stories
  • Utilize location-specific or location pages
  • Collect reviews from satisfied customers
  • Include details like promotions, testimonials, address, working hours, contact number, and other information.

Monthly Reports:

When offering SEO services, it is important to maintain transparency with clients. Leading SEO companies ensure to share monthly performance reports. It offers clients a complete idea of how the website is performing in search engines. The clients also get to know what the agency is doing to drive traffic and whether it is worth spending money on SEO services. Some of the important things included in the monthly report are as follows:

  • Keyword ranking
  • Report summary
  • Channel wise traffic summary
  • SEO health summary
  • Ranking history
  • Backlink profile
  • CTR or Click-Through Rate

Continuous Optimization:

It is well-known SEO is a time taking and continuous process. So, you have to partner with the agency continuously to see the best results. The SEO agency keeps looking for ways to enhance your website ranking and improve your SEO strategy to get organic traffic. A dedicated account manager may suggest additional or new keywords to rank the site better.

Summary:

We hope you have gained a clear knowledge about SEO services and the types of services offered by our agency. If you have any doubts or wish to learn how we provide each service, you can mail us at info@crestprospect.com. One of our experienced SEO strategists at Crest Prospect will be happy to help and support your business.